I am a management scholar and lecturer specializing in branding, marketing, and Buddhist economics. I am a lecturer at the Indonesia International Institute for Life Sciences' school of business in Jakarta, Indonesia. I earned a Bachelor of Science in Computer Science and Accounting from Bina Nusantara University in 2008. I attended Pelita Harapan University to earn a Master's degree in Communication Science (2017) and a Doctorate in Research Management (2022). I've worked in a marketing agency for almost 12 years. Additionally, I earned certifications in consumer neuromarketing from Nanyang Technological University in Singapore (2015), statistical analysis of fMRI data from Johns Hopkins University (2014), qualitative research from the University of Paris I: Pantheon-Sorbonne (2018), and quantitative research method from the National University of Singapore (2018).

My research, teaching, and lecturer work all contribute to the development of a Personal brand-oriented company. Personal brand orientation centers on the creation, orchestration, and alignment of the founder's brand identity in ongoing interactions with customers and non-customer stakeholders. The objective is to establish long-term competitive advantages through a well-managed personal brand that is complemented by a strong organizational brand. Along with his research methodology, which frequently incorporates a neuromarketing strategy, he has done commercial neuromarketing studies using Eye-Tracking and EEG monitoring for a variety of global corporations. I am currently conducting research on Buddhist Economics, examining the interplay of Buddhist principles and management in the twenty-first century. Writing books, articles, and podcasts to promote the incorporation of Buddhist principles into daily management practices as a possible solution to the looming catastrophe caused by carbon-centric economics and consumerism.